The rating of smartphones and manufacturers is interesting primarily because it is constantly changing. In it, someone always goes up, and someone goes down. True, most of the changes are local, because the top three or four hardly change from year to year, and it is difficult to imagine that one of them will fall to the bottom of the top ten. It is simply unrealistic to imagine what should happen for a manufacturer to start selling a couple of tens of millions instead of hundreds of millions of devices a year. Even Huawei without Google has not shown such a peak, let alone the rest. Now interesting statistics have appeared, which proves that even though Xiaomi is lower than Samsung in the main sales ranking, it has a clear advantage in terms of models.
Xiaomi or Samsung
Samsung has struggled to hold onto its crown as the world’s largest smartphone maker in recent years. The Korean company has already lost its leading positions in several regional markets to Chinese competitors. In particular, the loss of customers occurs in such a strategically important market for all, like India. This is where the Chinese giant Xiaomi has become a leading player. Another large Chinese company Huawei is on the heels of Samsung in the global scenario. And everything started so well …
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We have already written more than once that in the modern smartphone market everything is not as good as it was even a year ago. This is due to several factors, including the pandemic that severed all supply chains, forced many factories to stop production and led to a financial crisis in the world. Everyone suffered, but apparently it was Samsung that got the most.
Which Samsung is best bought
According to a recent report by research firm Omdia, Samsung had only one model in the top ten best-selling smartphones in the world in the first half of 2020. The Galaxy A51, which was the top-selling Android smartphone in the first quarter of 2020, continued to attract customers throughout the first half of the year.
Samsung shipped 11.4 million units of this device in the first six months of 2020. This smartphone was second only to the Apple iPhone 11, which shipped 37.7 million units during this period. Compared to the Galaxy A51, it looks fantastic.
The problem is not even that this smartphone lost three times to the leader. In the end, it still rightfully became the most successful Android smartphone of the year. Only Samsung has this one. According to Omdia, no other Samsung device has surpassed the 6.7 million shipments mark. This means that they did not even make it to the top ten. As the saying goes, “it’s a fiasco, bro.”
For comparison, in the first half of 2019, the Korean company had four models in the top ten. Over the same period last year, more than 44 million units of the Galaxy A10, Galaxy A50, Galaxy J2 Core and Galaxy A30 were sold.
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Most popular smartphones
For you to understand the scale of the tragedy, suffice it to say that in the top ten sales leaders in the first half of the year there are as many as 4 Xiaomi smartphones. Redmi Note 8 and Note 8 Pro were the company’s most popular phones, selling 11.0 million and 10.2 million units respectively. Redmi 8A and Redmi 8 are also among the top ten. Xiaomi had only two models in the top ten last year.
If this is not enough to say about a difficult year for Samsung, it should be added that four more positions went to smartphones from Apple. These include the iPhone SE (2020), iPhone XR, iPhone 11 Pro, and Pro Max. Interestingly, the iPhone SE (2020) was released only in the second quarter of 2020, but has already entered the top ten, and many good Samsung models have not entered. Even without taking into account the cheapest iPhone of 2019, which sells well in itself, there are three more devices from Apple, and only one Samsung.
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In total, the ten best-selling smartphones of the first half of 2020 were shipped 115.5 million units worldwide. The figure for the same period last year is 121.8 million units. It’s a small difference, but the drop in supply is certainly a consequence of the economic slowdown caused by the pandemic.
What affects smartphone sales
The smartphone market has also become more price sensitive during the pandemic. All four Xiaomi models in the top ten have a price of less than $ 170, and two of them are sold for less than $ 100 at all. That is why it was logical that not a single smartphone from the flagship Android lines made it to the top ten. Their prices are now higher than ever, and demand is lower than ever. Let’s see how the smartphone market develops in the second half of the year, but so far things are not very good for Samsung.
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The company will be able to turn the tide only when its sales start to grow around the world. This is not expected yet. Even if we forget that few people need its new flagships for their price, the company also has a Chinese factor. It is in the Chinese market that trade is now more or less brisk. As a result, Chinese models have an edge. As for the iPhone, it sells well and is loved in China too. So Samsung really does it harder than the rest.