How do sales affect the brain?


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Surely you've already seen various videos from stores that periodically agreed to large discounts and seasonal sales, in which thousands of people invade retail space and destroy everything and everyone on their way to acquire "vital" goods. For businesses, this is certainly an advantage, especially if they manage to interest a person with bright characters and carefully selected music, and at the same time promise the buyer incredible benefits. At the same time, such proposals are often costly and not profitable at all. How do the red price tags affect the human brain? Let's try to find out in this article.

Sales and discounts are always time-limited, so the consumer's brain quickly makes decisions and tries to find an excuse to buy

How does the sales department work?

The coming holidays bring people time and again to think about gifts, different decorations, updating the wardrobe, new technologies and travel. And of course, marketers and manufacturers benefit from it and arrange incredible days for discounts and consumer promotions. Even if a person has never participated in all the famous sales days, they always have an eye on and hear thousands of sales letters, commercials and signs that keep them informed about promotions carefully and regularly. Such active advertising is hard to ignore as the brain remembers such information better than useful ones.

As you know, the human brain uses a reward system. When the groups of cells controlling the reward system are activated, the person feels a sense of satisfaction. This is the feeling that people have when they buy goods at an incredible discount. Even though the feeling of gratification is short-lived, a joyful impulse does not make the brain think of anything else at this time, resulting in people sometimes returning goods after purchase, as if waking up in the morning after a Friday celebration.

The words "SALE", "Discounts" and "Promotion" activate the reward system in the brain

Stores also attract shoppers with various red signs, from massive signs to small price tags on the product. Scientists conducted an experiment using red price tags promoting regular prices throughout the store. As a result, after comparing the goods with the usual and unannounced prices, goods with a red price tag were sold much more frequently than without.

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The costs are calculated on the same principle, since the price of 999 rubles looks much more attractive than 1000 rubles, although the difference is only 1 ruble. A nutritious factor is also the limited supply that offers a "magic kick" for quick decision-making.

Depending on the products, the store has specially selected music that will set you up for quick and impulsive shopping as well as for quiet and voluminous purchases

The store managers not only provide a pleasant atmosphere, but also provide the right background music, which, depending on speed and volume, creates a certain sense of well-being and sets up a person for shopping. So loud music speeds up shopping in supermarkets, while the slow pace on the contrary slows customers down and forces them to buy more.

In addition, the presence of a particular appointment, e.g. As the well-known Black Friday, already the existence of advantages, since a limited time and the concomitant increase in competition mean that a person does not want to miss a profitable business.

However, even though the human brain is constantly under artificial psychic pressure during sales, you should not give in to paranoid thoughts and walk around in shops. When you find a profitable purchase for you, it is worthwhile to soberly assess the necessity or actual benefits after the acquisition, which in many ways protects you from unnecessary regret over this or that purchase.